How have the WeChat mini programs developed

WeChat Mini programs

The app-in-app for an all-in-one user experience

Inspire your customers user-oriented Functions within WeChat Mini programs.

WeChat Mini Programs are "mini applications" (apps) within the WeChat platform. Mini programs can therefore be understood as "app-in-app". WeChat enables third-party platforms, such as Youzan, to develop mini-programs. These mini-programs are intended to offer users extended functions, such as an e-commerce shop, digital libraries or games. This integration of individual apps enables users to have an all-in-one user experience without having to leave WeChat.

It is precisely for this reason that the importance of WeChat within the Chinese market should not be underestimated - the app offers convenience on all levels and mini programs play a key role in this. We'll show you why WeChat Mini Programs can be the decisive step to reach and inspire your Chinese target group.

To keep a few numbers in mind: at the end of August 2019, the number of mini-programs available through WeChat reached 2.36 million, with a user base of more than 840 million. Tencent announced that around $ 115 billion was spent on various mini-programs in 2019. As you can see from the numbers, WeChat mini programs are mainly used for e-commerce services. In addition, there are also some companies that use mini-programs as a pure service platform. Especially in B2B business, mini programs are for you.

Nivea Mini program

(Home page)

Nivea Mini program

(eCommerce Shop)

From planning to implementation

Our services for the WeChat Mini program

Goal definition

Exact definition of company goals and framework conditions for the individualized creation of mini programs.

Content analysis

Analysis of existing content and structure of China-specific content for the mini-program. Together with you, we define the buyer persona in WeChat and optimally adapt new content to it.


Preparation and creation of the mini program with individual adjustments to your needs and ideas.

Promotion - Ads & KOL

We make your mini program visible to millions of users and generate new followers and traffic through WeChat Ads (CPC / CPM) and target group-specific influencers (key opinion leaders).

Follow us on WeChat now

We regularly post information and updates about China Digital Marketing on our new WeChat account. Learn from us how you can successfully operate digital marketing in China.

Simply scan the QR code or enter our WeChat ID “Eviom_Group”, follow us and stay informed about China Digital Marketing.

(Note: The QR code must be scanned within the WeChat app)

Whitepaper "How To: WeChat Marketing"

Get a quick & easy overview of the hot topic WeChat Marketing now! Our whitepaper “How To: WeChat Marketing” gives you a compact insight:

  • what possibilities WeChat opens up for your China business,
  • which functions WeChat Mini programs offer you,
  • how to successfully run WeChat Ads and
  • how you can reach your target group on WeChat with Key Opinion Leaders.


Download the whitepaper “How To: WeChat Marketing” now free down!


Satisfied customers are the best reference

What customers say about us

“As a global provider based in Germany, we deliberately looked for the agency profile that eviom offers: experience in Chinese B2B business and, at the same time, personal advice from Germany. The successful course of the project confirmed our decision. The German-Chinese team from eviom supported us with the strategic analysis as well as the operational development and expansion of our online marketing activities in channels such as WeChat and Baidu. Thanks to the competent advice and uncomplicated communication, we were able to set the right course and quickly generate our first successes. We look forward to further cooperation! "

Alexander Kampschulte, Head of Marketing, WITT-GASETECHNIK GmbH & Co KG

"Siegwerk is a traditional German brand that was successfully launched under new Chinese ownership. Eviom accompanied us in China and Germany as well as at trade fairs and developed a concept for the repositioning and visibility of the brand in digital media. In addition to the extensive digital expertise of the team, the entrepreneurial and success-oriented approach deserves special mention. "

Steven I - Chi Lien, Managing Director, Siegwerk Gebrüder Schuppener GmbH

“We got to know eviom in Shenzhen, China, on the recommendation of the German Chamber of Commerce (AHK). eviom has helped us to successfully introduce our products and services in Germany and Europe and has made a significant contribution to success with its holistic services in the field of digital sales and marketing. We particularly appreciate the close communication with the German-Chinese team as well as the flexibility and speed of eviom. Therefore, our collaboration has already expanded to other business areas. "

Jingping Zhang, Founder and General Manager, Ruijia Industrial Co. Ltd.

Years of experience and real full service

We are represented locally in China

eviom maintains its own office in China and can therefore work directly with your Chinese branches.

Strong network in the Chinese market

As a holistic solution provider, we work with local specialists, have direct contacts to players such as Baidu, Alibaba and 360 and are authors of specialist literature on China Marketing.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with appropriate cultural and digital competence.

Well-founded expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We are glad to be here for you

Your contact at eviom

Do you have any questions about our China Marketing products and services or do you want to find out more about digital optimization measures? Simply contact us in German, English or Chinese - we will be happy to help you!