Which is the largest hospitality group

The largest hotel brands and hotel groups in Europe

STR has presented its ranking of the largest hotel brands and hotel companies in Europe. Accordingly, Accor clearly maintains the top position among the parent companies. The Accor brand Ibis leads the ranking of hotel brands ahead of Premier Inn.

With its 330,863 hotel rooms as of January 31, 2019, Accor was well ahead of the next two large hotel companies. Jin Jiang International follows in second place with 147,416 rooms in Europe and the InterContinental Hotels Group in third place with 118,025 rooms. Ibis is one of four brands in Europe with more than 50,000 rooms in the region with 83,303 rooms.

"Global companies have seen continued performance growth in Europe as an added incentive to expand their portfolio in the region," said Alexander Robinson, Senior Manager of Industry Partners at STR. "Looking at offerings across Europe, we see growth above all Economy, Midscale, Upper Midscale and Upper Upscale. But the expansion of the economy market is clearly evident with the presence of Premier Inn and Ibis Budget, both in the existing offering and in the development pipeline assume that Europe will remain a focal point in the global development scene. "

The largest hotel companies in Europe

  • Accor: 330,863 rooms
  • Jin Jiang International: 147,416 rooms
  • InterContinental Hotels Group: 118,025 rooms
  • Marriott International: 114,844 rooms
  • Hilton: 87,243 rooms
  • Best Western Hotels & Resorts: 85,110 rooms
  • Whitbread: 74,966 rooms
  • Choice Hotels International: 54,035 rooms
  • Wyndham Hotels & Resorts: 50,581 rooms
  • Scandic Hotels: 49,608 rooms

The largest hotel brands in Europe


  • Ibis: 83,303 rooms
  • Premier Inn: 73,003 rooms
  • Mercure: 66,165 rooms
  • Best Western: 50,574 rooms
  • Scandic Hotels: 49,608 rooms
  • Radisson Blu: 48,383 rooms
  • Ibis Budget: 46,546 rooms
  • Holiday Inn: 46,234 rooms
  • Novotel: 45,229 rooms
  • Travelodge: 43,735 rooms