What is Bing's market share in search

Search engine market shares

When you think of search engines, the first thing that comes to mind is Google. In fact, the search engine from Mountainview is the most widely used search engine in the world with a market share of 93.1%. In America, Europe and Germany, the search engine giant is the undisputed number 1. In other parts of the world it looks a little different.

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The Global Search Engine Market 2021

The distance to the next largest competitor bing, Microsoft's search engine, is over 90%. Global number 3 with a market share of 1.5% is the search engine that is losing market share more and more Yahoo! Other search services that can assert themselves globally despite their regional focus are Baidu from China and the Russian search engine Yandex.

Search engine market shares February 2021

Search engineDesktopMobileTablet
Google86,6%95,03%90,35%
Bing6,7%0,42%5,6%
Yahoo!2,71%0,8%1,73%
Baidu0,54%1,8%0,22%
Yandex0,64%0,73%0,54%
DuckDuckGo0,9%0,48%1,06%

The figures shown come from statcounter and are from February 2021.

The search engine world 2021

Although Google leader in every part of the world is, are anyway Regional differences recognized in the search engine market. Especially in Google's home North America Often other search engines are also used. At the forefront are bing and Yahoo! bing now has 5.7% in North America, followed by Yahoo with 2.6% market share. (See the article "Search Engines in America"). It looks similar in Europe, although Google's share is slightly larger than in the USA. (More information in the articles "Search engines in Europe" and "Search engines in Germany")

In South America or Africa on the other hand, the market shares of the other search engines are very small. Google now achieves almost 98% there.

In Asia local search engines such as the Chinese search service Baidu or the Russian search engine Yandex are often used. They can process search queries in the predominant languages ​​better than Google, but are therefore also almost limited to their home market. (More on this in the articles "Search engines in Asia" and "Search engines in Russia")

Worldwide search engine usage 2021

Desktop vs. mobile vs. tablet

Google's dominance becomes even clearer when you look at the mobile search engine market share considered. Here the Californian search giant can boast a remarkable 95% market share, which is probably due to the fact that Google is preset as the default search engine on most smartphones.

Bing has to cede most of the market share at this point. With a mobile market share of just 0.42%, it is clear that bing is used almost exclusively by desktop and tablet users. Similar trends are evident at Yahoo! to recognize.

Development of the market shares of the most important search engines

Let's compare them Development of search engine market shares over the past ten years, it can be seen that Google can maintain its dominance. Bing and Yahoo! Losing users continuously, whereas Yandex and Baidu tend to win more.

Development of the market share of Google

The Google success story begins in September 1998 in a garage in California, where Larry Page and Sergey Brin founded the successor to their search engine BackRub in the form of Google. If we look at the past 10 years, it can be seen that Google was able to secure its position on the global search engine market in the long term. The market share is consistently over 90%. The reason for this is probably the cooperation with companies such as AOL and the German T-Online, GMX and Web.de, which offer Google search as a service on their pages. You can find out how these search services are related in detail in the article on search engine relationships.

Development of the Google market share 2010–2020

Development of the market share of bing

The Search engine bing, which was started by Microsoft to compete with Google, is the successor to Live Search and is currently the search engine with the second largest market share worldwide. Shortly after the official launch of the beta version in 2009, Yahoo! entered into a strategic partnership, particularly in the advertising sector. Despite the cooperation, bing is losing market share as a search service.

Development of the bing market share 2010 - 2020

Development of the market share of Yahoo!

The search engine and web portal founded in January 1994 by David Filo and Jerry Yang Yahoo! has been losing market share and importance over the last few years. In 2010, Yahoo! still have a market share of just under 4%. In 2021, the search engine is only 1.5%.

Development of Yahoo market shares 2010-2020

Development of Yandex's market share

At Yandex it is a Russian search engine. In addition to Russia, it is particularly widespread in Eastern Europe. Globally, however, Yandex only plays a small role in the search engine market. But if you want to optimize your website for the Russian-speaking area, there is no getting around it.

Development of the Yandex market shares 2010 - 2020

Baidu's market share development

Founded in 2000 Chinese search engine Baidu, which is the market leader in China, managed to overcome the 1% market share barrier worldwide for the first time in 2016. This reflects the growth path that Baidu has taken over the last few years, even if viewed worldwide it is still at a low level compared to Google. However, it appears that Baidu has also reached its growth limit. While the market share was 1.66% in 2017, it is now only 1.36%.

Development of the Baidu market share 2010 - 2020

The relevance of search engines on the Internet

But which one Search engines are important on the Internet actually? A study by the Online Research Working Group in December 2020 shows that for 92.6% of Internet users search engines are the most important application on the Internet. They are used as the first point of contact for information gathering and for more in-depth web and product searches. It is therefore very important for companies to be visible in the right search engines in order to be found by potential customers.

Most used internet applications 2020

Conclusion

Unsurprisingly, Google remains the undisputed number one in the search engine market. The tracing service has been able to maintain its dominance for over ten years. Regional search engines such as Yandex and Baidu can only survive in certain countries or regions, as they can process the respective national language better than Google. From a global perspective, however, this is of little consequence. If you want to be found easily in most countries, you should optimize your website for Google.

Mareike Doll

Mareike heads the SEO team at lunapark. She originally comes from the humanities and studied German and Italian philology. She started out in online marketing as an online editor, and is now at home in the world of search engines. At lunapark, in addition to the SEO team, she is also responsible for editing the Fimern blog and is passionate about writing specialist articles. She also gives workshops and has also been a guest at one or the other SEO conference as a speaker.