What are the cons of marketing sharing

Sharing economy

There are now countless companies that offer their users the opportunity to swap, rent or use goods, services and information for a limited period of time. While many of them serve comparatively small niches, there are also companies in the sharing economy whose offerings are causing fear in established industries.

Accommodation: Airbnb

The marketplace for Booking and rentalofprivate accommodation has helped countless travelers to easily find cheap accommodation. On the other hand, the provider is currently in the headlines because, especially in large cities like Berlin, which are popular with tourists, numerous apartments are being used for private rental instead of permanent residences. As a result, living space in cities is becoming scarcer and rents are rising.

Airbnb joins its shareconomy business model as a pure mediator on, so only processes the booking and payment on its platform. However, the company does not guarantee the reliability of the landlord or the condition of the apartment. However, it is possible for tenants and landlords to do so in retrospect evaluate.

Transport: Uber

For many, Uber is the epitome of the sharing economy. The company offers the Mediation of passenger transport by car on - similar to a taxi company. The big difference is that for Uber, private individuals do the transportation in their own cars. Interested passengers book a trip via the app and are then shown the arrival time and details of the vehicle. Once the transport has been completed, Uber will book the transport costs automatically from the account. The driver and passenger are then given the opportunity to evaluate each other.