How do you make great videos
How to Make a YouTube Video in 5 Easy Steps
Want to produce a YouTube video and post it online but aren't sure how to do it? Don't worry, we'll show you!
Whether you're a small business owner who wants to do marketing with YouTube videos or just want to post a YouTube video for fun, we'll show you how to do it in a nutshell.
How to make a YouTube video in 5 easy steps:
Step 1: understand YouTube
Why post your video on YouTube?
- Immediately a huge, international audience.Over 1.3 billion people watch YouTube!
- It's free. Would you rather pay to use a lesser known platform?
- It's easy.You can post a YouTube video in minutes ... even from your smartphone.
- You can link and advertise it.There are no fees to use YouTube as advertising space.
- Huge bandwidth.No matter how much traffic your video has, YouTube can do it.
- Create an unlimited number of videos.Haven't you told everything about yourself yet? Make another video. And another one.
- Immediate audience feedback. The sooner you know the impact of your video, the more efficient you can be with your next step.
- Easy navigation.It's easy to post and watch videos.
What kind of video do you want to do?
Now that you have decided to make a YouTube video, you need to know what type of video you want to make. It is important that the style of your video fits your brand. If your brand is upbeat and fun, consider making a comedy video. However, if your brand is serious or reputable, comedy is probably not the way to go.
Here are a few basic types of YouTube videos to think about:
The most classic video you can create is the 15- or 30-minute commercial, also known as a "spot". Spots have been around for decades and (despite the dwindling number of viewers on normal television) they will remain one of the predominant forms of advertising for decades to come.
A regularly updated video series usually has a moderator (or moderators) who usually talk about a particular topic for 10 minutes or less. This fits especially well if you or someone in your company has a charismatic personality.
If you have a special skill, or a trick, or a life hack, chances are there is someone in YouTube country who wants to learn how to do it too. If you have a small business, share your expertise and turn your tutorial into an advertisement for your brand.
Let's say you own a bakery. Create a baking tutorial every week, then promote all of your social media channels and email lists in your video. You could even include a "secret" discount code in your video that gives customers free chocolate cookies on Fridays. Share your knowledge with your viewers and invite them to your business.
A montage is a video in the style of a slideshow, filled with pictures or video clips with music, sound effects and voiceover commentary. These are great options if you want a concise, efficient presentation and if you prefer to show photos, screenshots, and other visuals rather than real people. Spots, tutorials, reviews, and comedy videos can all be done in montage style.
Reviews and testimonials
According to Google, 62% of consumers look at product reviews before making a purchase. The likelihood that they will buy something after seeing a YouTube review is 52%. This means that as a product tester, you can have a significant impact.
Comedy videos contain fun stuff like pranks, goofy dancing, skits, and more. People often turn to YouTube to get away from the stress of everyday life, so why not make a comedy video on YouTube? Laughter is the best medicine - and it could be good for your brand.
The key to success on YouTube: focus on viewers
Aside from driving traffic to your product or service, the goal of your YouTube video must be to be memorable or to get viewers to watch the video from start to finish. This is how YouTube or Google measures whether you have high-quality content, which determines how high up you are displayed in search results.
Keep this goal in mind during each phase and always ensure the quality of your presentation. After all, you could have a great video with the best info in the world, but if nobody sees it, you've wasted your money and time.
Step 2: create a YouTube channel
Let's create an account first. Not only is this step a prerequisite for uploading videos to YouTube, it's also a great way to prepare for the process. When you sign up, you have more of the feeling of being fully involved. This is your first official step into YouTube land.
Sign in to your Google account
If you don't already have one, create a Google Account. With your Google account, you automatically receive a YouTube account, which you need to create a channel and upload videos.
Create a new channel
Go to your account settings and click onCreate a new channel.
Your channel name will automatically consist of your first and last name.
Create a Brand Account
If you'd like to use a different name (such as your company name or a brand name), clickUse a company name or other name.
Then you will be directed to create a Brand Account which will be separate from your personal account.
A Brand Account also allows multiple people to access your account as “managers”. It's great when you have a team to help you. It's like giving your most trusted companions the keys to your lock so they don't always have to turn to you when they need to make important changes.
Step 3: create your video
Come up with something great
Take a look at your marketing goals and come up with some great ideas. Your ideas should be as simple and precise as possible. Maybe your idea should be "How to walk without stumbling " indeed "How to tie your shoes perfectly "ring.
Play the idea through with your marketing team or a friend. This will help you flesh out ideas, understand the direction of your video, and determine what key points to cover. Something might seem important in your head, but when you discuss it with your team it might become apparent that it isn't as important as you thought it was.
Do some research
Research your ideas on YouTube by searching for keywords and phrases used by similar YouTube videos or by using marketing tools. Pay attention to the titles and thumbnails they use.
Choose a (short) title
Your title will likely change a few times, but start with a rough draft of your title so you have something to work with.
Start with a solid keyword or phrase. Use a keyword tool like TubeBuddy. Just enter your topic and it will let you know how likely it is that your title will work.
For informational video, choose a title that indicates the value of your video. You can do this in two ways: either you state the value directly ("How to fry an egg") or you can arouse curiosity by keeping a secret about the value ("Crazy trick to fry an egg"). For video blogs, consider a title that takes advantage of the fact that viewers often make mistakes without realizing them (“6 Common Mistakes Made When Frying an Egg”).
Also, write down other possible titles that come to mind as you create your video. This is without a doubt a little puzzle that your subconscious will work on until you choose your final title towards the end of the process.
Write a script
Once you have a solid idea and tentative title, list the points / questions that you want to talk about in the video. Again, it is important not to make it so complicated. Viewers have short attention spans, so keep your list of key points as short as possible if you want your viewers to remember you.
Draw up a rough script with an intro, your main points and an outro. Don't forget we want to be remembered. How many times have you started watching a YouTube video and stopped before it was over? Don't apologize to viewers for not finishing your video! You should incorporate certain elements and know certain engagement techniques.
Make a sequence listing
Go through your script and list all of your shots so you can tick them off as you film. This should include all of the elements that will complement your video, such as photos, b-roll, interviews, and more. Put everything in a folder so you have them handy when you need them during post-production.
Get the right camera
Find the best camera for your video. If you're on a tight budget, you can definitely use a smartphone or your laptop's webcam. No matter which camera you use, you have to stabilize it somehow. Shaky footage looks amateurish unless that's your thing. Use a tripod, flat surface, or selfie stick (although your arm will likely get tired at some point!).
Choose a location
Your setting has to match your content. Find a quiet location with an environment that fits the goals and story of your video.
If you're filming in multiple locations, don't worry about the order, as you can set it up later in post-production. Shoot scenes that take place in the same place at the same time so that you don't have to switch back and forth between the locations.
Make sure the light is good
Proper lighting will make your video look professional. Light your scene with professional lighting or natural light and always make sure that your lights are in front of what you are filming. After all, you don't want a backlit silhouette in the end.
Get the sound right
Always use a microphone (see our list of the best microphones). Bad sound quality can ruin everything. If you don't have a microphone, hold your camera close to the presenter so they can pick up the sound properly. Also, take care of your rest while you are filming. Barking dogs, lawn mowers and police sirens in the background sound very unprofessional.
Rotate in sections
Divide your shots into groups to avoid confusion during post-production. For example, shoot your introduction, content and additional b-roll material separately from each other. This will keep your footage organized so that you can easily find the clips when you start post-production.
Create a thumbnail
For your thumbnail (the small picture in YouTube's search list), you should take a scene from your footage or film a few different poses that you think will look good. You could get what you want right away once you've set up your lights and everything else!
Also make sure that your thumbnail complements your title. You can even put your title in your thumbnail to lure the more visually-inclined viewers who just browse the thumbnails and not the titles below.
Check your script
Go back to your original script and make sure your video footage contains everything you need. If you are missing any items, go back and rotate them again. If you're making a YouTube video, get it right. This missing part could decide whether a conversion occurs or not.
Edit the final video
If you're working with your professional editor, put your material in a Dropbox folder to share with your editor so they can start working on it right away. Here's what to do if you're using a program to do the post-processing yourself:
- Put your clips together in the order you want. Cut out anything you don't want to use.
- Pick the best takes of each scene and drag them into your timeline. Cut and organize everything until you feel like everything is right.
- Add your photos, b-roll, interviews, etc. from your pre-production folder.
- Add in all the transitions, color corrections, tone corrections, and backshots.
- Add titles, your logo, sound effects and music.
Show your video
Make some popcorn and show your video to a few people you trust. Get their feedback. Write down any good suggestions and make the changes. It is not always easy to receive constructive criticism, but it is always good to get a fresh perspective. You probably won't implement all of the suggestions, but some of them may be worth their weight in gold!
Export your video
Once you've made the final changes, export your video and save an additional copy to a hard drive as a backup. You may want to make additional changes later and it's always good to have a backup for the peace of mind.
4. Upload your video to YouTube
We're almost there, can you feel it? It's time to upload your video! Approach this part rested, the description may be more complex than you think. But don't forget, the more you invest, the more you get out of it. Here we go…
Upload your video
Log in to YouTube and click on "Upload video" in the drop-down menu. Drag your video into the upload area and select "Public" so everyone can see it.
Add a title, description, and tags
Choose a final title based on your keyword search. In the description, tell viewers in simple terms what your video is about. Split up large sections. Include your keywords at the beginning so YouTube knows where to place you. Add more keywords or variations as tags.
Your description can also include a subscription link, social media links, and lead generation links for newsletters or e-books. Include links to products or services that you mentioned in your video.
Choose a thumbnail and publish your video!
Choose an eye-catching thumbnail that will attract viewers and represent the content of your video. Then click on "Publish"!
5. Involve your viewers
BOOM! You posted your first YouTube video! Congratulation! But your adventure is only just beginning. It's time to get in touch with your viewers in the comments and get them involved. This is one of the coolest features on YouTube. Write back to them, answer questions, and suggest other sources. In other words, be helpful! It will pay off!
Don't forget to promote your new YouTube video on all of your social media platforms, blogs, and email lists.
It's your turn
Finally the mystery of how to create a YouTube video is solved! Now you know the importance of keeping viewers' attention, how to create a YouTube account, what types of YouTube videos there are, what it takes to pre-produce, produce, post-produce and upload your video, and how you do involve your audience. Do all of these steps to the best of your ability and we are sure that you will be successful on YouTube!
All of the great YouTube videos you've seen went through that exact process. You can be one of them. No, yours can be the best!
Do you want to learn more about video production?
Then take a look at our ultimate guide to video production.
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