Should hashtags be used in Twitter
#Content #SocialMedia #Marketingtips - Hashtags have become an integral part of marketing. Originally established by Twitter, the diamond is now used on all social networks. Find out here which hashtags work best on which channel and ensure more clicks and greater reach.
1. What makes hashtags so important in marketing
A term marked with the diamond symbol puts social media posts in a certain context. With the popular hashtag #tbt or #throwbackthursday, for example, users mark posts every Thursday that contain old memories, photos of children from days gone by, etc. include. The reference to current topics works in the same way.
The hashtag acts as a kind of label that makes it easier for users to search for content on a specific topic. From a marketing point of view, it is therefore important for three reasons:
The hashtag enables companies to become an active part of a current discussion. In this way, the range can be increased and thus previously unfamiliar users can be made aware of your own offer. For example, Ritter Sport recently made its contribution to #StPatricksDay:
With specially created hashtags, new marketing campaigns can be branded or new products advertised. Adidas proved this impressively with the #therewillbehaters introduced in 2015. The hashtag still encourages fans of the sporting goods manufacturer to do so today User generated contentto create, which in turn transports the brand to expanded user groups:
The diamond can be an important index in content research for your own marketing. Which topics are currently moving users and can be taken up in the course of your own marketing communication? Which hashtags are particularly widespread in a certain industry and should therefore also be used in your own posts? Popular keywords can thus provide valuable conclusions about your own content strategy as well as important input for content creation.
In social media marketing, the hashtag is a powerful tool to open up new groups of interested parties or to deepen the relationship with existing fans and customers.
2. How you can expand your reach with marketing hashtags
Twitter is the mother of all hashtags, but now the posts on the other major social media platforms can also be tagged with the rhombus. The basic rules are the same everywhere:
- Hashtags can contain numbers, but must always contain letters
- Spaces and special characters do not work
- The search does not distinguish between upper and lower case, but it helps with longer #HashtagsZurLesbarkeitBei
- Hashtags should generally be kept as short as possible for better readability
The possible uses and the range potential differ, however, depending on the network. So which strategy is suitable for which channel?
3. Hashtag strategies for different social networks
Marketing hashtags on Twitter
On Twitter, hashtags play an essential role in structuring the short-lived content and making it visible to users. On the homepage of the microblogging service, the most used hashtags are summarized in a daily trend list in order to map the most relevant debates and events at the moment - from the upcoming state elections to the current Bundesliga match.
Here, hashtags have the primary function of precisely assigning a tweet to a specific topic in order to feed it into a current debate or to open up a completely new discourse. For companies, a tweet including a hashtag means 50 percent more interactions (clicks, retweets, likes, replies) than 140 characters without a #. But the short messages should not be overloaded with diamonds. The optimal number of hashtags per tweet is one to two.
For marketers, certain hashtags have been established, depending on the focus, with which a specialist audience is targeted. In general, the following are particularly popular:
- Content marketing: #content #contentmarketing #contentstrategy #blogging
- Inbound marketing: #inbound #inboundmarketing
- Marketing in general: #marketing #mktg #marketingtips
- Business for smaller companies: #startup #startups #growth #growthhacking
Should you be aware of current events such as a specific event, e.g. If, for example, you are tweeting from a marketing fair, it is advisable to add the hashtag of the event, e. B. #contentmarketing # MesseXY2017.
Trending Deutschland and Hashtagify, among others, help when researching currently popular hashtags.
Marketing hashtags on Instagram
Compared to the economical use on Twitter, the motto on Instagram could hardly be more contradicting: the more hashtags, the greater the reach. Compared to Twitter and Facebook, this enables far more interactions per post on average. Posts without a hashtag achieve an average of 14 interactions per 1,000 followers, whereas with eleven or more hashtags it is over 20 interactions. However, here too, inflationary use is not advisable.
These are five of the most popular hashtags on Instagram:
The generally popular hashtags can be combined with industry-relevant keywords that are consistent with the external image of your company, e.g. B .:
Hashtags for entrepreneurs
#entrepreneurship #grind #hustle #learn #education #startup #success #successquotes #build #startuplife #businessowners #ambition #dream #goals #lifegoals #goforit #nevergiveup #successmindset #businessman #businesswoman #businesslife #entrepreneurindset #entrepreneurset #goodifestyle #millionairemindset #thinkbigger #dreambigger #yesyoucan
#startupbusiness #marketingdigital #marketing #disruptivemarketing #relationshipmarketing #loyaltymarketing #digitalmarketingtips #digitalmarketingstrategy #digitalinfluencer #digitalmarketing #eventmarketing #experientialmarketing #competitiveadvantage #marketingintelligence #social #sales #entrepreneurship
Content marketing hashtags
#socialmedia #socialmediatips #communitymanager #smtips #smm #contentmarketing #viral #marketingonline #marketingteam #goviral #marketingdigital #seo #webtraffic #marketingtips #socialmediastrategy #marketingstrategy # marketing101 #digitalmarketing # marketing101 #digital marketing
In practice it could look like this, for example - a picture from dmexco 2016:
For more ideas on popular hashtags, see Top Hashtags, for example. Instagram also actively supports you in the search for relevant keywords. While typing in hashtags, the network provides suggestions, listed according to the number of posts in which those keywords are mentioned.
Marketing hashtags on Facebook
While hashtags are an integral part of tweets and Instagram posts, the use of the diamond on Facebook is controversial. The network introduced the function in 2013, but few users use it in the search function, so the search results for these terms are rather irrelevant.
Many studies therefore come to the conclusion that hashtags in Facebook posts either have no effect without a negative effect on the interaction rate. According to a BuzzSumo report, posts without hashtags on Facebook get 34 percent more interactions. Bottom line: Unless there is a specific reason, you should refrain from using the pound signs in your posts on Facebook.
Marketing hashtags on LinkedIn
After LinkedIn first introduced hashtags in 2013, but abolished it in the same year due to the lack of popularity, there was a withdrawal from retreat in 2016. Since then, it has been possible to add hashtags to posts and search for them in a targeted manner.
Due to the recent reintroduction, however, there is a lack of usage statistics from which well-founded recommendations for action can be derived. As a test, you should start with one or two hashtags per post.
Hashtags as a central part of the social media strategy
Hashtags are an essential part of your own marketing on social networks. In posts on Instagram and Twitter, they have a significant influence on the reach of your posts. In addition to the basics of use, a sure instinct is needed for a promising use of the rhombus. After all, it is a matter of addressing selected users with the content that is relevant to them.
The use and dosage of hashtags must always be geared to the specific user behavior in the respective networks. These, in turn, are subject to permanent change: Trends that are still relevant today can be replaced by new ones tomorrow. It is therefore important to subject your own marketing activities in social networks to a continuous success analysis and to always adapt them to the interests of the users.
Originally published May 3, 2017, updated January 29, 2020
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