What makes a good Ted Talk
GOOD IDEA, EVERYONE INSPIRED: (IN) OFFICIAL TIPS FOR SUCCESSFUL TED TALKS
How do successful TED Talks actually succeed? I found two approaches that explain how to shine as a speaker on the TED stage: the official one and the parody. I didn't mind the parody either. Have a look what helps you. TED Talks founder Chris Anderson spoke at his own conference. His subject: What makes a great talk great. Here are Anderson's top tips on how to give a great talk at TED in 18 minutes.
TED Talks, the official tips:
Share an idea that the audience will be happy to share
That, says Anderson, is what the TED Talks are all about. Anyone who wants to present their company or their product is wrong. Ideas worth spreading - that is the motto of TED and the motto of every single lecture.
Pick up the audience
Make people curious. Give them a reason to follow you. Anderson shares an example from a TED talk about malaria. "Since the stone age more than half of the deaths of human kind have been from one disease."
Be authentic and by no means arrogant. In my opinion, a good example is Monica Lewinsky’s TED Talk The price of shame. She lets the audience look deep into her soul. At least that's how it looks.
Substance before form
One of Anderson's key phrases is: "You'd rather have substance than a perfect delivery." Content before form. Here, too, I consider Monica Lewinsky's TED Talk to be a good example: She stands shyly on the spot the whole time. In front of her is a music stand with the manuscript of the speech.
Find the right headline
Anderson says the talk won't work if the headline fails. Not “Some thoughts about 3D printing.” Nobody cares. Rather like this: “Printing that is going to change health care.” That sounds like a topic that the audience would like to know more about. A topic that has the chance to be shared.
Less is more - that is Anderson's basic message. A lecture moves in steps. Too many steps are not possible in 18 minutes, the length of a TED talk. If you dare to take too many steps, you run the risk of leaving your audience behind.
Anderson emphasizes that most successful TED talks are humorous. Humor connects people and moves them to go on a journey with the speaker. Ultimately, almost all TED Talks are an example of this tip - each in their own way.
The comedian Pat Kelly parodies and at the same time explains the staging and body language of a successful TED talk. Anyone who has heard his lecture will see through the tricks behind the talk. He probably won't be able to watch a TED video without smiling either. Here are Kelly's most important observations.
TED Talks: the unofficial tips
In 2009, Kelly says, he met a thought leader and asked what would make him a thought leader. The answer: I don’t know. Repeated three times with different emphasis. Said once, that sounds silly. Repetition is the crucial point.
Kelly shows an image of the earth, with text, without text. Imposing charts, he says, give the impression that he knows what he is talking about.
Kelly goes to the other side of the stage, changes pitch, laughs as he speaks. The audience laughs too. "I'm going to tell you a remarkable story ... It's funny. And you know it's funny because I'm laughing. "That works really amazingly well.
Speak slowly. Sonorous voice. Direct view of the audience. List using the fingers. This body language gives the audience the feeling that these are definitely important points.
For the finale of a lecture, Pat Kelly chooses grand gestures and a modest nod as a thank you for the applause. It's impressive how the body language works, even though he's really just babbling.
Nice parody: Nothing said, everyone inspired.
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