Why is Milan Italy a fashion capital


Elegance, style and luxury - this is what Italian fashion stands for. It is also at the top of the history of the country, because during the artistic and cultural heyday of the Renaissance, Italian fashion was also brought to life. Venice, Milan and Florence in particular were strongholds of good taste. Although Italy lost its leading role as the hub of the fashion world in the 17th to the middle of the 20th centuries, it reappeared in its former glory in the 1950s. The “haute couture” from France, prominently represented by Chanel and Dior, faced serious competition from Ferragamo and Gucci, the “Italian school”.

Milan - capital of fashion

Nowadays, Milan counts as the Fashion capital and, together with New York, Paris and London, is one of the four big hubs of the international fashion world. Not only do well-known labels such as Prada, Versace, Valentino, Armani and Dolce & Gabbana have their headquarters in Milan, the Fashion Week also takes place here. As one of the four venues, the fashionable elite meet twice a year and set the trends for the coming season. Of course, you can not only see fashion shows in Milan, but also buy fashion. In the “quadrilatero della moda”, which includes the major shopping streets such as Via Montenapoleone, Via della Spiga and Via Sant’Andrea, you will find all the fashion brands that distinguish Milan as a fashion metropolis. Whether modern knitwear with eye-catching zigzag patterns from Missoni or puristic minimalism from Armani, every fashionista is well advised here. You can also dress perfectly in Milan for a visit to the La Scala opera house in Milan. With a large Valentino robe, a woman can almost steal the show from the performers on stage.



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Fashion in Italy - beyond the rule of Milan

But Milan is not the only place where fashion victims and trendsetters find their happiness. In Rome in particular, Via Condotti, Piazza di Spagna and Via del Corso are the dream of every shopping queen. But even if Fendi, Cavalli, Moschino and Co. should go beyond the financial framework, window shopping is still recommended here, especially when you consider that fashion is ultimately an art form in itself.

Venice also has some treasures. In the many small alleys along the romantic canals, there are many small shops that offer the best Italian fashion and accessories. For example, the Roberta di Camerino label, which produced innovative handbags. Fabrics and patterns have been used here since 1945 that were previously only used in clothing. This is how one of the first "It Bags" was created, a handbag that is not just an accessory, but also shows its status.