Why is Milan Italy a fashion capital

Fashion

Elegance, style and luxury - this is what Italian fashion stands for. It is also at the top of the history of the country, because during the artistic and cultural heyday of the Renaissance, Italian fashion was also brought to life. Venice, Milan and Florence in particular were strongholds of good taste. Although Italy lost its leading role as the hub of the fashion world in the 17th to the middle of the 20th centuries, it reappeared in its former glory in the 1950s. The “haute couture” from France, prominently represented by Chanel and Dior, faced serious competition from Ferragamo and Gucci, the “Italian school”.

Milan - capital of fashion

Nowadays, Milan counts as the Fashion capital and, together with New York, Paris and London, is one of the four big hubs of the international fashion world. Not only do well-known labels such as Prada, Versace, Valentino, Armani and Dolce & Gabbana have their headquarters in Milan, the Fashion Week also takes place here. As one of the four venues, the fashionable elite meet twice a year and set the trends for the coming season. Of course, you can not only see fashion shows in Milan, but also buy fashion. In the “quadrilatero della moda”, which includes the major shopping streets such as Via Montenapoleone, Via della Spiga and Via Sant’Andrea, you will find all the fashion brands that distinguish Milan as a fashion metropolis. Whether modern knitwear with eye-catching zigzag patterns from Missoni or puristic minimalism from Armani, every fashionista is well advised here. You can also dress perfectly in Milan for a visit to the La Scala opera house in Milan. With a large Valentino robe, a woman can almost steal the show from the performers on stage.

 

 

Buying fake bags is a criminal offense in Italy

Who does not know that? You lie comfortably on your lounger on the beach in Italy and doze off. Suddenly you are torn from your dreams by a “Madam - want to buy Prada”. If you then open your eyes, a North African stands in front of you with a large cloth who ...

Luxury label Prada - a guarantee for innovative design

Prada, one of the most famous brands in Italy, was founded in 1913 by Mario and Martino Prada in Milan. Initially, the two brothers concentrated exclusively on the manufacture of leather goods such as shoes, accessories, bags and luggage and sold them in their new ...

Max Mara - timeless, elegant and made of fine materials

The fashion label Max Mara is one of the largest textile companies in Italy and was founded in 1951 in the northern Italian province of Reggio Emilia by Achille Maramotti. Even his great-grandmother Marina Rinaldi, after whom a brand for large sizes is named to this day, had ...

Moncler - Italian top label with French roots

Moncler is one of the most sought-after labels in the world. Celebrities like Sandra Bullock, Madonna or Sarah Jessica Parker also wear the stylish down jackets from this exclusive fashion manufacturer. In 1952, the company was taken over by René Ramillon, a French mountain sports outfitter in ...

Valentino - Italian master of elegant design

Valentino Garavani, one of the world's most famous and successful fashion designers, was born in 1932 in the small town of Voghera, about 60 kilometers from Milan. After graduating from high school, Valentino learned fashion drawing in Milan. There he got a scholarship to go to Paris ...

Fashion in Italy - beyond the rule of Milan

But Milan is not the only place where fashion victims and trendsetters find their happiness. In Rome in particular, Via Condotti, Piazza di Spagna and Via del Corso are the dream of every shopping queen. But even if Fendi, Cavalli, Moschino and Co. should go beyond the financial framework, window shopping is still recommended here, especially when you consider that fashion is ultimately an art form in itself.

Venice also has some treasures. In the many small alleys along the romantic canals, there are many small shops that offer the best Italian fashion and accessories. For example, the Roberta di Camerino label, which produced innovative handbags. Fabrics and patterns have been used here since 1945 that were previously only used in clothing. This is how one of the first "It Bags" was created, a handbag that is not just an accessory, but also shows its status.