How does Jumbotail work
Those were the top 15 microtrends in September
Every significant achievement began with an idea. With a vision to improve things and make life easier for people. Find out today how billboards want to track passers-by in the future, why windows are the new displays, how you can trick AI facial recognition and where you can get a free electric vehicle in France.
1. BILLBOARDS TRACK PASSENGERS
The US outdoor advertising specialist Clear Channel Outdoor Holdings ’is launching its radar advertising concept in Europe, which tracks the smartphones of passers-by. The mobile phone data is anonymized and tapped from advertising panels. In this way, the path of passers-by can be followed. The data collected should also provide information about what consumers are buying and which films or series they are streaming, for example. Advertisers can thus tailor their outdoor advertising more precisely to specific groups. The tracking of passers-by should be in accordance with the European General Data Protection Regulation.
2. RETAIL PLATFORM FOR SMALL CONVENIENCE SHOPS
The Indian start-up Jumbotail has launched an online marketplace that connects thousands of small convenience shops with well-known brands and manufacturers of high-quality products. Based on real-time data analysis, Jumbotail offers the best products at the best price for each individual shop. The platform provides stores with a range of services, including supply chain logistics, an app for ordering, integration with point-of-sale devices, and credit solutions for shopkeepers who would otherwise not easily get credit from banks.
3. FREE E-CARS FOR RURAL COMMUNITY
Renault has provided the small town of Appy in the French region of Ariège with free Zoe EV electric vehicles for a period of three years. In return, residents must regularly inform Renault about their impressions of the car and the use of the electric vehicle. The initiative is a development project for rural e-mobility. It aims to help Renault understand the way customers interact with EVs on a daily basis, and also to validate that EVs are not only suitable for residents of urban areas.
4. CO-ROBOT SUPERMARKET EMPLOYEES
The Japanese retail chain FamilyMart is currently testing the use of the “Model T” robot from the robot manufacturer Telexistence, which is supposed to help employees stack goods such as sandwiches, drinks or ready-made meals on shelves in a Japanese supermarket. In order to save programming costs, the robots are initially operated by people at home or in the store via VR glasses, while a built-in AI learns human movements and behavior in parallel and can adapt and internalize both for future automated procedures.
5. TOOL TRIPS AI FACE RECOGNITION
Researchers at the University of Chicago have developed “Fawkes”, a tool that minimally changes portrait photos so that facial recognition programs cannot identify the people on them. The software is supposed to outsmart criticized platforms like Clearview AI. The algorithm changes a small percentage of the pixels in the image so that deep learning models incorrectly identify people. The image remains unchanged to the human eye. Users can download the tool free of charge in order to "camouflage" their photos before distributing them on social media channels.
6. VIDEO CONSULTATIONS WITH EXPERTS
The start-up Expert Republic has developed an app with which users can find experts from various industries, pay and book a video consultation with, for example, a mindfulness coach, language teacher, lawyer or cook. The Expert Republic ecosystem also helps professionals to be discovered by customers worldwide. Users can search and find experts in different categories and make a booking. After the user submits the request, the expert starts the video call. At the end of the session, the user can then leave a review.
7. KI AUTOMATICALLY GENERATES PODCASTS
The start-up PodBot.AI has developed a free AI podcast generator that uses AI to automatically generate a podcast from a title. As soon as the user has entered a title and clicked the button, PodBot.AI automatically collects information about the title and creates a podcast including script, audio, summary and sources. In addition, PodBot.AI selects a moderator for the podcast for whom an image is generated. Users can publish their podcasts with any number of episodes on the platform and also have followers.
8. APP CURATES CONTENT FROM GOOGLE SEARCH
Google's Area 120 Lab has launched an app called “Keen” with which users can curate content relevant to them, share it with other users and find new content based on the stored content. To do this, they create “keens” to which they can add links, texts, images and web search results and save them. The saved elements are then grouped by Keen in a "Gem". Thanks to the integration of AI and Google Search, Keen eventually recommends similar content based on that. However, users can only follow the keens created by other users.
9. TRANSPARENT DISPLAYS AS SUBWAY WINDOWS
The South Korean electronics group LG has equipped two subway trains in Beijing and Shenzhen with transparent displays that also serve as windows. The 55-inch OLED displays provide a clear view of the outside thanks to the lack of background lighting. Commuters on both trains can see real-time information on timetables and transfer options on the windows. In addition, weather information and departure times of the airports in the area are displayed. The displays are also suitable for displaying advertising and lifestyle content. LG wants to expand production as they offer countless application possibilities.
10. DATING APP HELPS IF YOU MOVE AFTER THE SEPARATION
Dating app Bumble and mixed wine brand Babe have teamed up to help alleviate the situation of separated couples. Specifically, a competition was launched on Instagram where affected friends of friends can be tagged in a post. There are five winners in total, each receiving a $ 600 voucher for a move and a $ 100 voucher for babe drinks, while Bumble also ensures that each new dating profile is professionally designed and all traces of the Delete Ex on the phone.
11. MICRO PAYMENTS FOR DIGITAL CONTENT
The Australian-based company Eftpos Payments, in cooperation with Hedera Hashgraph, has created a proof-of-concept for an alternative to conventional paywalls in which users can only pay for the content they have consumed via micro-payments. This enables transaction options such as pay-per-page or pay-per-second, for example with streaming services. To pay, users load a wallet with a cryptocurrency that is tied to the Australian dollar and can be used to pay for the corresponding web-based content.
12. HOMEWORK ASSISTANCE BY SMARTPHONE
Internet giant Google expanded its tools for virtual education during the Covid-19 pandemic. This includes a service where schoolchildren and students simply have to take a photo of their task in a science subject. An AI then helps to find the solution. This works via the Google Lens app or the Socratic educational app, also from the group. The users get a picture of the task and receive step-by-step instructions for the solution. In addition, topics in MINT subjects can be visualized using augmented reality.
13. MATERIAL HEALS ITSELF IN A SECOND
A team of researchers led by Penn State University, inspired by proteins in squid teeth, created a recyclable material that can self-heal in just a second. A synthetic version of the material was created in a bacterial bioreactor, while the polymer can self-heal itself in just a fraction of the time of comparable materials using water and heat. According to researchers, if the material is cut in half, it can regain 100 percent of its original strength after healing.
14. D2P PLASTIC KILLS CORONAVIRES
The British company Symphony Environmental Technologies has developed an antimicrobial d2p masterbatch technology that can be used, for example, to produce plastic packaging that not only kills various bacteria and fungi, but also kills the bovine coronavirus, a beta coronavirus surrogate for COVID-19. A test showed a virus reduction of 99.84 percent within 24 hours. Since d2p is integrated into the plastic, it does not wear out and thus lasts for the entire useful life of the plastic product.
15. PORTABLE 4K AR ENTERTAINMENT SYSTEM FOR THE HOME
The American start-up Dreamworld AR is working on the development of the augmented reality glasses DreamGlass 4K. The glasses have improved 4K resolution as well as 5G connectivity and can project the equivalent of a 200-inch screen in front of the users over an ultra-wide wide-angle field of view of 90. The lightweight plug-and-play AR headset can be easily connected to a smartphone, tablet, PC, game console or even with drones and, despite the advanced specifications, is cheaper than competing products in the AR industry.
Source: TRENDONE GmbH, www.trendexplorer.com, Executive Trend Summary September 2020
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