ISPs sell user data on web traffic

Repealed Data Protection Act: Here's How It Affects You

The controversial US federal privacy policy repeal bill, which required Internet Service Providers (ISPs) to seek permission from users before they could use their browsing data, became official after US President Donald Trump signed it on Tuesday.





The current privacy policy protected user data from being used by the ISPs for their own benefit by selling it to third parties such as advertisers.



The repeal of this law removed restrictions and compromised sensitive, private user data such as location and browsing history, which can now be shared by companies around the world.

The strict FCC data protection regulations were imposed last year by the Obama administration on Internet service providers such as Verizon, AT&T, Comcast and others.

The repeal of privacy laws gives telecom giants the opportunity to take control of additional revenue streams that orbit customer data - something ISPs have long been trying to research.

In a public statement, AT&T stated, “Our privacy policy is the same as it was five months ago when the FCC rules were passed. We will have the same protection the day after President Trump signs the CRA. The action by Congress had no impact on consumer privacy. "

Ps. Verizon and AT&T have followed you before. Read more here and here.



How does it affect your privacy?

Well, unless your service provider has explicitly stated that they will protect your privacy and not use your data for their own financial prosperity - if this is possible actually happened weakly - then be careful about the following.

Expect companies that are bidding to see what you browse

You can use different VPNs to avoid being tracked. However, it becomes difficult to hide from the company that makes your internet experience easier - your internet service provider.

The repeal of the FCC's Privacy Act means ISPs now have full authority to sell your browsing data, demographics, and location to third parties who will offer them the most money for the information.

The $ 24 billion data business has been making waves in the background silently in the past and the only reason you aren't aware of it is because it's creepy and your ISPs don't want you to freak out about your data in the process help to make more money.

Since the repeal of the Data Protection Act, ISPs have been able to handle the data collected from customers as they wish.

Expect ISPs to look in the browser and run targeted ads

You may have already served targeted ads if you have a Google Account that actively tracks what you search and delivers relevant Google ads on the webpage you visit.

ISPs have the same thing right now, except that it doesn't matter whether it is you or not has allowed your Google account to invade your privacy - ISPs can record everything you browse and serve affiliate ads based on your browsing history.

Showing relevant ads isn't a bad thing right now, is it? Not really, other than the fact that your ISP will likely create some sort of profile for you to target these ads.

If the above things don't convince you that this is bad, you may know that this is nothing more than a spying will.

Expect tracking cookies in your phone. The ones who don't go

Internet service providers have been found to put super cookies on your phone that cannot be deleted and keep track of the websites you visit.

For the first two years since ISPs introduced this malicious practice, it has not been possible for customers to opt out of tracking their traffic, and these cookies have even bypassed incognito modes or tracker-blocker-like services.

These super cookies insert a unique identifier into all unencrypted data traffic on your device. Even if you deleted your browser's cookies, they could not be deleted and helped advertisers to track you at all times.

“Anyone, not just advertisers, can follow you while you surf the Internet. Even if you cleared your cookies, advertisers could use Verizon's tracking header to revive them. This led to what are known as 'zombie cookies'. If that doesn't sound scary, we don't know what's going to happen, ”says Jeremy Gillula of the Electronic Frontier Foundation.

In the past, there were also cellular operators found to pre-install software on their devices that track not only the unencrypted but also the encrypted traffic of the user.

The repeal of the FCC's privacy policy opens up new opportunities for cellular operators to grow their revenue and a creepy, nightmarish exploitation of users' sensitive private information.