Is the iPhone 11 Pro innovative

iPhone 11 (Pro): is Apple lacking the innovation? NO!

The Apple presentation of the iPhone 11, iPhone 11 Pro and Pro Max left mixed feelings and the question of whether and especially which new iPhone would like to be ordered this year is not easy to answer.

For Apple, the target groups for the respective iPhone are clearly defined: the iPhone 11 will clearly be the best-selling iPhone in the next 12 months. This is already visually recognizable - lots of bright, pretty colors - precisely for the group of buyers who value a “current Apple smartphone”, but the technical details are irrelevant. The price of 799 euros is not cheap, but with a suitable tariff bundle of iPhone 11 plus contract it can certainly be calculated and broken down to cheap monthly rates.

The target group of the iPhone 11 Pro is clearly different: even if most of the hardware components between iPhone 11 and iPhone 11 Pro differ only marginally, the additional camera with telephoto lens and the Super Retina XDR display framed by stainless steel and glass are aimed on a wealthy clientele who technically do not want to carry the "second fiddle" in their pocket. Apple can also pay dearly for this - the smallest model of the iPhone 11 Pro costs 1149 euros.

“By innovation only” was the motto of the Apple event, but there is more evolution and iteration than innovation on the smartphone market in 2019. However, the question is really how innovation is defined? Is innovation the implementation of an idea that has not been thought through to the end? In the last few years, Apple has certainly not been known for being particularly “willing to experiment” and for packing unfinished technologies into their devices. But when Apple decides to incorporate a feature into a product, it will (mostly) be done right.

Take, for example, the biometric unlocking mechanisms for the iPhone: both Touch ID and Face ID are miles ahead of the competition in terms of reliability. In contrast to this, the iris scanner, which some manufacturers have integrated, is a great “new, innovative function”, but reality shows that this function and implementation was not thought through to the end. The question is rather: as a customer, do you want features in your smartphone that are not yet fully developed? Or do you follow the path that Apple is taking and can look forward to a solid, well thought-out implementation of such a feature?

Many criticize the almost identical design of the new iPhone 11 (Pro) to its predecessor. But is a new iPhone case really an innovation? Or isn't innovation a triple camera that takes pictures at the same time to add up a perfect photo? Isn't it more of an innovation that Apple has developed the A13 Bionic, a new iPhone processor that is even more energy-efficient and yet more powerful than its predecessor? Isn't it an innovation that Apple has integrated an ultra-broadband chip into the iPhone for targeted airdropping (and in the future also for finding things)?

Certainly Apple can also take criticism: Much of the new iPhone 11 is artificially hyped by Apple with a lot of marketing talk. And technically, too, in the area of ​​low-light photography, the iPhone (so far) simply lacked what the competition from Google Pixel or Huawei had presented. We are curious whether Apple can catch up with the quality of the Night Shots with the iPhone 11 and iPhone 11 Pro.

After some distance from the keynote, one can summarize: the iPhone 11 with wide-angle and ultra-wide-angle will be the perfect smartphone for many users that will easily last the next 3 years. The iPhone 11 Pro (Max) is actually intended for “pro users”. Whereby “Pro” means that you want to use the smartphone more intensively than just posting a snapshot here and a Facebook post there. The iPhone 11 Pro leaves nothing to be desired for the next 12 months. And the lack of 5G support is certainly not as relevant for users in and around Germany for the next 3 years as some would like it to be. And whether you should actually upgrade from an iPhone X or iPhone XS this year, everyone has to decide for themselves on a case-by-case basis.

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