How reliable are these SEO services

Certification of SEO services for agencies

How can Selling SEO agencies from the black sheep of the industry and convince customers that sustainable & successful SEO services Tobe offered? The Bundesverband Digitale Wirtschaft (BVDW) e.V. has faced this problem and offers SEO agencies certification. Members of the BVDW, but also all non-members, can be certified as long as they meet the requirements.

Problem: SEO is an unprotected term, anyone can offer SEO

Anyone can call themselves an SEO agency, SEO expert, SEO specialist or SEO specialist - none of these terms are legally protected. Training to become an SEO specialist is not defined, there is no official final examination that entitles you to use this title.

This fact presents agencies with the problem that they don't just have to convince potential customers or clients of themselves. In addition, there is the problem that you are different from the black sheep in the industry. So clearly that it is easy for customers and clients to recognize the difference. Because on the customer side there is a great deal of uncertainty about how to get one serious working agency recognizes and finds.

Challenge: How can I prove that I am working properly?

Your daily business of having to convince customers of your own quality can become a lot easier if you rely on Standards can. Standards that you have not formulated yourself, but from someone independent authority have been defined. The advantage is that these rules apply to everyone and whoever does not participate is left out. Do you have one as an agency SEO quality certificate from BVDW, then you can rely on your qualifications from one checked by an independent body has been.

That is why the BVDW's search focus group has a two-stage system Introduced to make it easier for customers to identify a good agency. But agencies should also benefit from the fact that it can now be recognized more quickly and transparently who is doing a good and reliable job: the certification of an SEO agency by the BVDW.

Subject to the rules of the BVDW's Code of Conduct

The first stage of the system of certification is that you as an agency yourself Code of Conduct (CoC) Search engine optimization subject. This commitment not only describes the rules that all SEO agencies should work with. Rather, as a signatory of the CoC, one declares that they are ready, including To meet quality standards. The voluntary commitment also includes accepting the penalties if these rules and obligations are violated.

As a signatory of the CoC, the agency is then allowed to bear the seal of the CoC and is listed on the BVDW website as a signatory of the CoC search engine optimization, the text of the Code of Conduct is made available to customers.

Advantage: the customer can call a neutral complaints office

For your potential customer or client, signing the Code of Conduct has the advantage that he can read what you have committed to as an agency. That creates Transparency and trust. It also gives your customer an option in the event of discrepancies, a call a neutral instance. If controversies cannot be clarified between the client and the service provider beforehand, the customer can Complaints Advisory BoardCall the BVDW. The latter then deals with the complaint if it meets all the formal requirements. The Complaints Advisory Board does not deal with anonymous or insubstantial allegations.

Certification by the BVDW

However, the BVDW has introduced a second level of trust. As an SEO agency, you have the opportunity to be certified by us as an association. To that SEO certificate As an agency, you have to receive the BVDW signed the Code of Conduct SEO beforehand to have. Only after the code of conduct has been signed can step two continue - certification. To do this, the Agency work samples checkedto make sure that this quality certificate is rightly awarded. To do this, an agency has to overcome some hurdles. Here you can read which ones they are.

Minimum requirements must be met

The most important prerequisite for being certified as an SEO agency by BVDW is that you have the Definition of an SEO agency fulfill.

“An agency is an SEO agency if, as a service provider, it carries out the search engine optimization of its customers' web content for better positions within the search engines and an increase in visitor traffic for the optimized websites. The agency has its own staff available for advisory and implementation services. "

BVDW, General Conditions of Certification, SEO Quality Certificate § 1.3

In order to get the certification, you need more requirementsto be met. These are:

  • Proof of activity as an SEO agency
  • Proof of sales volume
  • 5 Evidence of employee qualifications, specialist articles, specialist lectures, workshops held
  • 5 selected contacts for the customer satisfaction survey
  • 3 selected references from customer projects

Independent expert committee examines case studies

If you have submitted all the necessary documents, then one examines it BVDW project manager First your documents for completeness and correctness. The expert advisory board of the BVDW only checks the submitted reference projects.

The SEO Expert Advisory Board consists of members of the SEARCH focus group, external SEO experts and in-house SEO experts from companies.

They are checked Experience, the Way of working and the engagement on the market. The rating is done on a 10-point scale. For the Customer satisfaction customer references are checked.

The evaluation of the test criteria are as follows weighted:

  • Experience 20%
  • Working method 40%
  • Customer satisfaction 30%
  • Market engagement 10%
     

privacy

Only the employees of the BVDW can see the original documents

The members of the Expert Council receive the selected case studies without giving the name of the agency. So you can be sure that the expert advice gives a neutral assessment.

The BVDW handles all applications strictly confidential. References from the specified customers are obtained solely from the BVDW office. A summarizing evaluation of the survey results is then sent to the examination board. Here, too, neither the customer nor the agency data is disclosed.

Focus group works on a voluntary basis and only receives anonymized documents

Since only the employees of the BVDW can view your submitted documents in a non-anonymous form. All volunteer members of the Search focus group have no access to your submissions and only the SEO Expert Advisory Board receives your reference projects for technical review.

Conclusion: None of your competitors have the opportunity to see your submitted documents. It is not possible to draw conclusions about you as the submitting agency from the case studies you have provided.

Advantages of agency certification by the BVDW

Of course, it is a great effort for an agency to compile all the documents and references. But the effort is worth it!

With the Certification and proof of quality Show your customers and clients that you have faced the process and that you have been examined by recognized experts in the industry. In addition, they indicate a level of professionalism that you can qualify for from other, non-certified agencies differentiates and stands out.

If you have proven your SEO skills in the certification process, then you are not only allowed to receive the seal as Signatory of the Code of Conduct on your website. In addition, you are allowed to do that Seal of the SEO certificate put.

Advantages of agency certification by the BVDW

Of course, it is a great effort for an agency to compile all the documents and references. But the effort is worth it!

With the Certification and proof of quality show your customers and clients that you have faced the process and that you have been examined by recognized experts in the industry. In addition, they indicate a level of professionalism that you can qualify for from other, non-certified agencies differentiates and stands out.

If you have proven your SEO skills in the certification process, then you are not only allowed to receive the seal as Signatory of the Code of Conduct on your website. In addition, you can do that Seal of the SEO certificate put.

The Federal Association of the Digital Economy will also be present at the List of certified agencieslist. So you can be found as a verified, trustworthy agency for anyone looking for an SEO agency.

We have heard again and again from customers that only certified agencies are invited to pitches. Thus, the seal acts as your ticket to the competition for order budgets.

Conclusion: As an agency, you receive a seal that opens doors for you that would remain closed to you without certification. You show your customer that you have undergone a quality test that has been standardized and carried out by industry experts. Customers who are looking for a new service provider have an orientation with the certificate and can find you on the BVDW list of agencies with an SEO certificate.