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Media economy


If you want to know how media work, you have to understand their economy. What is special about media? Which economic constraints are they subject to? What will change in the advertising industry with the advent of the Internet and multimedia technologies? This and more is discussed in this book. The book is aimed at students of journalism who deal with media economics, students of economics who deal with the media industry, and practitioners who want to learn more about the constraints and laws of their industry. Elementary economic concepts are presented and applied to the media industry. Print media, radio, television and multimedia applications are analyzed for their economic laws and their relationships with one another; the analysis is embedded in the context of current events in the media industry.


Internet Media Media Economics Multimedia Print Publishing

Authors and affiliations

  1. 1.Frankfurter Allgemeine ZeitungFrankfurtGermany

Bibliographic information

  • Book TitleMedia Economics
  • Book SubtitlePrint, television and multimedia
  • Authors: Hanno Beck
  • DOIhttps: //doi.org/10.1007/978-3-662-08620-9
  • Copyright InformationSpringer-Verlag Berlin Heidelberg2002
  • Publisher NameSpringer, Berlin, Heidelberg
  • eBook PackagesSpringer Book Archive
  • Softcover ISBN978-3-540-43333-0
  • eBook ISBN978-3-662-08620-9
  • Edition Number1
  • Number of PagesXI, 348
  • Number of Illustrations12 b / w illustrations, 0 illustrations in color
  • Topics Communication Studies
  • Buy this book on publisher's site